FHW CHINA Global Promotion Tour is implemented step by step. On February 4th, the first overseas seminar was held at Queen Sirikit National Convention Centre, Thailand. With the support of Small and Medium Institution (SMI) of Department of International Trade Promotion (DITP) of Ministry of Commerce Thailand, more than 100 food producers and exporters attended this meeting.

Mr Wolfgang Qi, Managing Director of Worldex Fiera Milano Exhibitions, gave a speech on the subject of The Effective Platform to connect with China Market. He illustrated not only the enormous potential of China’s market but also how to get access to it effectively.

Then Ms Lucia Buono, the overseas promotion manager, talked on the subject of Matching with Chinese Buyer via a Professional Trade Fair. This topic covered the strength of FHW CHINA 2016. Exhibitors would see tremendous scale and achieve interesting contact through the show. As consequence, most of audiences showed enthusiasm and asked for more registration details.

At the end of the seminar, Mr. Wanita Innchangcom of Small and Medium Institution stated that DITP was very interested in supporting FHW CHINA.For this reason, it will issue subsidies to those food producers who are willing to participate in FHW CHINA in September. Furthermore, DITP encouraged more Thai food producers to be involved in this export program.

After the seminar, Mr. Qi and Ms Buono met the delegates of Thailand domestic associations, including Thai Frozen Food Association, Thai Food processors‘Association, Thai Beverage Industry Association, Thai Rice Exporters Association, and Thai Shrimp Association.

FHW CHINA prepared to increase the productivity of B2B matchmaking system and tried to seek more partnership in sector of e-commerce and cross-boarding commerce.not only, it processed to organize pre-show program for Thailand prospective exhibitors, such as matchmaking activity, tasting activity and cooking showcase exhibition etc.