April 13, 2017

FHW CHINA has been dedicated to providing high efficient business matching between exhibitors and buyers. After 3 years’ experimentation and perfection since its initiation in 2012, the original VIB (Very Important Buyers) Program has been acknowledged and highly reviewed by the buyers. In 2014, the program is raised to a new level as a key project of the fair. Basing on the previous two years’ foundation, the program will draw more high quality buyers to join. Meanwhile more unique supporting services and incentive plans will be provided.





In order to ensure the fair as an effective platform for real business, FHW CHINA launched Very Important Buyer (VIB) Program to attain matchmaking activities between exhibitors and buyers. As the valued member of VIB Program, FHW VIB enjoys comprehensive and professional services.

VIBs are Chain supermarkets, hotels, wholesalers, restaurants, distributors, wine shops, coffee shops and importer with highest purchasing power.


Updating the exhibitor list and exhibits’ information regularly. Helping the VIBs to draft the visiting plan. Building up the relationship between exhibitors and buyers according to the buyers requirement.


During show
“One by One” strategy: arranging special staff to lead and guide the VIB arrive their target booth, briefing about the exhibitor and exhibit products to VIB for a more efficient business discussion between both parties.


After show
Building contact with the exhibitors according to the buyers’ requirement; offering follow up assistance between exhibitors and buyers, chasing buyers’ updated movement for the previous matchmaking and invite them in the next edition of fair.


Other services
VIB lounge and VIB lunch buffet specially for the VIBs. Free hotel accommodation for the demanded buyers, etc. Selected VIBs will be invited to participate in TUTTOFOOD 2015, EXPO MILANO 2015.


VIB list of FHW CHINA (Partial)


Supermarket Chain
Grandbuy/ Wal-Mart/ Metro
AEON Tee mall
Trust Mart


Food Trade and Importer
Goodwell China Marketing Service Co., Ltd. (GZ Branch)
Sinodis Food (Shanghai) Co., Ltd. Guangzhou Office
Yisheng Trading/ Huaxin Trading


Four Seasons Guangzhou Hotel
Westin Pazhou Hotel- Guangzhou
Rihang Hotel Guangzhou
Garden Hotel


Wine Trade
ASC Fine Wines
Guangzhou Lufeite Wine Co., Ltd.




Shanghai Jijia Coffee Co.,Ltd.
Guangzhou Dazheng Trading Co.,Ltd.


Guangzhou Restaurant Group
Asia Seafood Group Co., Ltd.


Group Catering
ZhongShan Ailment Airline Foods Co., Ltd.
Guangzhou South Union Airline Foods Co., Ltd.


Manufacturer (Imported Food Department)
Shunde Riqing Food Co., Ltd.
Heierkang Group


Logistics Cold Chain
Guangdong Taikoo Cold Chain
South China Ritong International Logistics (Shenzhen) Co., Ltd. Guangzhou Branch

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