FHW CHINA has been dedicated to providing high efficient business matching between exhibitors and buyers. After 3 years’ experimentation and perfection since its initiation in 2012, the original VIB (Very Important Buyers) Program has been acknowledged and highly reviewed by the buyers. In 2014, the program is raised to a new level as a key project of the fair. Basing on the previous two years’ foundation, the program will draw more high quality buyers to join. Meanwhile more unique supporting services and incentive plans will be provided.



In order to ensure the fair as an effective platform for real business, FHW CHINA launched Very Important Buyer (VIB) Program to attain matchmaking activities between exhibitors and buyers. As the valued member of VIB Program, FHW VIB enjoys comprehensive and professional services.

VIBs are Chain supermarkets, hotels, wholesalers, restaurants, distributors, wine shops, coffee shops and importer with highest purchasing power.

Pre-show Updating the exhibitor list and exhibits’ information regularly. Helping the VIBs to draft the visiting plan. Building up the relationship between exhibitors and buyers according to the buyers requirement.

During show “One by One” strategy: arranging special staff to lead and guide the VIB arrive their target booth, briefing about the exhibitor and exhibit products to VIB for a more efficient business discussion between both parties.

After show Building contact with the exhibitors according to the buyers’ requirement; offering follow up assistance between exhibitors and buyers, chasing buyers’ updated movement for the previous matchmaking and invite them in the next edition of fair.

Other services VIB lounge and VIB lunch buffet specially for the VIBs. Free hotel accommodation for the demanded buyers, etc. Selected VIBs will be invited to participate in TUTTOFOOD 2015, EXPO MILANO 2015.

VIB list of FHW CHINA (Partial)

Supermarket Chain Grandbuy/ Wal-Mart/ Metro AEON Tee mall Trust Mart

Food Trade and Importer Goodwell China Marketing Service Co., Ltd. (GZ Branch) Sinodis Food (Shanghai) Co., Ltd. Guangzhou Office Yisheng Trading/ Huaxin Trading

Hotel Four Seasons Guangzhou Hotel Westin Pazhou Hotel- Guangzhou Rihang Hotel Guangzhou Garden Hotel

Wine Trade ASC Fine Wines Guangzhou Lufeite Wine Co., Ltd.

E-Commerce 360BUY Yihaodian Lingshi.com

Hospitality Shanghai Jijia Coffee Co.,Ltd. Guangzhou Dazheng Trading Co.,Ltd.

Restaurant Guangzhou Restaurant Group Asia Seafood Group Co., Ltd.

Group Catering ZhongShan Ailment Airline Foods Co., Ltd. Guangzhou South Union Airline Foods Co., Ltd.

Manufacturer (Imported Food Department) Shunde Riqing Food Co., Ltd. Heierkang Group

Logistics Cold Chain Guangdong Taikoo Cold Chain South China Ritong International Logistics (Shenzhen) Co., Ltd. Guangzhou Branch

Worldex-SingEx Exhibitions (Guangzhou) Co., Ltd.

Room 2502, No.538,

North Dezheng Road Southward,

Yuexiu District, 510045 Guangzhou, PRC

Phone: +86-20-83276736

Send Us a Message

Copyright © Worldex-SingEx (Guangzhou) Co., Ltd. 2019
Terms & Conditions